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These days, a website needs to do much more than just look good. As both real estate agents and consumers alike spend more time with a device in hand, it’s inevitable that more of our daily productivity occurs in the online space
When you’re weighing up whether your website is effective for you, you need to balance two things: what does it get you vs. how much of your time does it take.
So What Does it Get You?
Brand Awareness
Put up all the signs and hand out all the flyers you want - an effective website will deliver the kind of reach not possible via any other means alone. Work alongside search engine optimisation to reach new contacts 24/7.
Use this platform to sing your own praises. Buyers and Sellers can research your past sales and read testimonials to further promote and enhance your credibility.
A Valuable Resource
A well designed website helps you to answer questions for potential buyers & sellers BEFORE they have to ask. Whether that means listing specific requests, or general “how do I bid” knowledge, it’s a great place for you to show your expertise.
Lead Generation & Automation
Strong search engine presence, relevant call-to-action buttons and landing pages enabled with SmartForms will help funnel leads through your pipeline.
With leads coming in, minimise your admin tasks with automation: Notification emails to let you know when an enquiry has been submitted; capturing that enquiry into your CRM; and triggering an automated marketing strategy will all save you time.
And how much time does that take?
Well, that depends! It’s very easy to allow website maintenance to overtake your schedule. Finding a website that creates all of the above value without constant updating is essential. Look for a website that will automatically upload your listings, maintain your solds and leased history and capitalise on your industry knowledge.
If you anticipate an influx of buyers, request a contract or make an offer can add huge value to both the buyer and vendors, as well as save you time.
Look for a website design that takes SEO into consideration. While this can never be a fully automated process, a well built site will be based within industry standards.
Overall, if your website isn’t making your job easier- then it’s the wrong website. You can have all of the benefits of an exemplary online presence with minimal time spent.
Want to ensure that your website is delivering the best results possible for your business? Consult with ReNet’s experienced team today.
