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The whirlwind of constantly evolving technology being served up in the real estate space can leave an agent’s head spinning. The allure of every bright, new and shiny toy is understandable. But which tools should every average agent consider truly necessary? With over 20+ years in the industry, here are our thoughts;
Dynamic content
One of our first suggestions is to create video profiles, for your agent bios, suburb profiles and/or property introductions / virtual tours. These videos can be great resources to display on your own website and social media. They’re more engaging than standard written text and can help to set you apart.
Remember, though, that an engaging video needs your personality as well. Even if you think you don’t have anything to say, you do. Create something short, not overproduced, where you can show who you are.
Mobile Friendly
Just like real estate agents, buyers and sellers are spending less time in front of a computer and more time on the go.
With this in mind, your agency website & eMarketing should be optimized for all screen sizes, including smart phones, iPads and other tablet PCs.
If your marketing tools aren't making it dead-simple to reach buyers via SMS, email & social media, you should be on the look for new tools.
Additionally, you should be able to manage all of your day-to-day from the device in your pocket. This includes updating content on your website, updating your listings, noting contact interactions, and accessing important documents and files.
Versatility
A CRM (customer relationship management) tool “acts like a Rolodex,” keeping track of the prospects, clients, and networking contacts you meet throughout your day-to-day.
CRMs with add-ons such as print marketing, e-Marketing, real-time vendor reporting, portal uploading, website hosting / integration, and the ability to send targeted eMail and SMS campaigns work best for real estate.
A CRM that provides options, will help you target the right audience with the most suitable content and produce the best results. For example, your CRM should allow you to:
- Create both print marketing (window cards, DL flyers, booklets and stocklists etc) and digital marketing (newsletters, targeted email campaigns)
- Automate and targeted marketing (e.g. listing alerts based on a buyer or renter profile) or create and send manually (newsletters, promotions and offers)
- Send marketing via email, SMS and/or social media
Versatility is the most important factor to consider when choosing a CRM. Focus on a CRM that offers different options for your personal sales approach and your specific client base.
Paperless Solutions
These days buyers and vendors expect to receive information in a moment’s notice and often around the clock. For this reason, snail mail is a thing of the past, and the digital format reigns.
Compiling spreadsheets of past leads for cold-calling is time consuming and inherently inefficient. A system that tracks your interactions and engagement and helps you prioritise your hottest leads is a must.
Letter-box drops have their place, but a custom website is a far more convenient place for many potential vendors looking to learn more about your history and services
Having a personalised SMS sent to every buyer after every inspection or open home - automatically, keeps them informed, showcases your proactiveness, strengthens the relationship and reduces your workload dramatically.
How ReNet keeps agents ahead of tech trends
With decades of experience in the field, our software can act as the starting point for all of your individual tech needs.
- Custom built websites allow a branded, online presence.
- Video content can be added to websites or to individual listings based on your preferences.
- Our versatile CRM software has every tool necessary for agency management
- Smartforms give you an opportunity to reach contacts in a convenient, phone-friendly method.
- Standard and custom eBrochure and PDF designs that work dynamically with your listing content for consistent, high quality email campaigns.
The ReNet app let's you manage your listings, contact and Inspections from the device in your pocked. Anywhere, Anytime
