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Key takeaways: Documenting customer information is important but effectively storing, tracking and using the data is critical. The information you collect from your customers is valuable as they reveal key insights into their motivations, underlying needs and key trigger points that you can act upon to your advantage. A powerful CRM will streamline your tasks and automate your interactions all while saving you time and building strong customer relationships.
If you’re treating your database like that spare cupboard where all of your belongings are thrown in and forgotten about, this article is for you.
Your database is basically all of the information you’ve ever received from every person you’ve come into contact with- whether they’re a potential, past or present client. This includes documents such as open house attendee information, buyer/vendor profiles and property listings.
What is a CRM and why you need one ASAP
Even if you’re great at writing down everyone’s numbers, keeping their details organized and updating your spreadsheet regularly… you’re still losing opportunities everyday.
All of that data needs to be tracked and managed systematically in order to farm every opportunity available. Well designed CRMs boost efficiency and productivity by automating time intensive tasks so you have more time to be listing and selling.
CRM stands for Customer Relation Management which stores and uses your data via a software system. Real estate agents are heavily customer focused, therefore it’s important to document interactions and customer information that you can easily refer to. Besides storing valuable information, the key feature of a successful CRM is its ability to manage your customer relationships.
CRMs will give you an interactive overview of your customers. Store their contact information, interactions and customer type (ie. lead, prospect, past or present client). Sort through your data to show who your buyers and sellers are, what information you should send to them and when.
Make your CRM work for you
Take your CRM further by making it work for you. We know agents are short on time, so reduce your tasks by automating mundane yet critical tasks.
ReNet’s CRM also Includes a mobile app so you can instantly input customer information on the go that directly feeds into the CRM. For example, input attendee information at open homes to generate a vendor report that is instantly sent to your vendors to detail who attended, their feedback and the contact activity. This saves you time coming back to the office, sorting through your paperwork, writing an report then composing an email to send.
ReNet connects the dots so you don’t have to. Our CRM will identify and manage your leads, message your OFI attendees to improve attendance rates and match buyers and sellers so you can win listings. From the segmented data, ReNet can deliver personalised, client-focused campaigns so you can build relationships with customers who feel valued and understood.
You’ll build strong customer relationships through relevant and consistent content that keeps you front of mind.
Key takeaways:
Documenting customer information is important but effectively storing, tracking and using the data is critical. The information you collect from your customers is valuable as they reveal key insights into their motivations, underlying needs and key trigger points that you can act upon to your advantage. A powerful CRM will streamline your tasks and automate your interactions all while saving you time and building strong customer relationships.
